Case study

TIMS

TIMS, a luxury multi-brand retailer with 90 years in high-end fashion, needed their online store to match the curated experience of their physical locations. The challenge: showcase dozens of designer brands with real-time inventory accuracy, keep the site fast, and let their non-technical team manage everything — all while staying in sync with their existing business systems.

timsbrands website

The work

What was getting in the way — and what we did about it.

01The problem

Visual merchandising

The online store had to feel as curated and premium as the physical experience — across dozens of brands and product categories.

The fix

Custom Web Design

  • A responsive, custom layout that mirrors the in-store luxury experience with high-quality imagery and curated collections.
  • Zoom functionality and visual merchandising that lets each brand shine.
02The problem

Product categorization

Customers needed to browse seamlessly across multiple brands, product types, and styles without getting lost.

The fix

Product Categorization

  • Multi-level navigation that lets shoppers browse by brand, category, or style — intuitive from the first click.
03The problem

Inventory management

Stock levels across hundreds of variations (brands, sizes, colors) had to stay accurate in real time across all channels.

The fix

Inventory Management

  • Real-time stock accuracy across all brands, sizes, and variations — powered by a centralized commerce platform.
04The problem

Website Speed

Pages had to load fast even while syncing live inventory data with external business systems in the background.

The fix

Website Speed

  • Sub-second page loads through server-side rendering and smart caching.
  • A dedicated background service handles ERP sync without affecting site speed.
05The problem

Admin Management

The team needed a simple way to manage both products and website content — without any technical skills.

The fix

Admin Management

  • Two intuitive dashboards — one for content, one for products and orders — both built for non-technical users with drag-and-drop workflows.
06The problem

Multilingual Content

Product descriptions and website content had to stay consistent across English and Greek, with easy updates.

The fix

Multilingual Implementation

  • Full English and Greek support with automatic language detection, seamless switching, and localized product information.
07The problem

ERP Integration

Orders, inventory, and product data had to sync in real time between the online store and the existing ERP system — with zero data mismatches.

The fix

ERP Integration

  • Real-time bidirectional sync between the online store and ERP keeps inventory, orders, and product data aligned.
  • Built-in queuing, error handling, and monitoring ensure zero data loss — even during peak traffic.

Built with

Directus
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